Broad & Madison and Exenai Announce Strategic Partnership to Transform Recruitment Automation

Boston, MA & London, UK – 11 June 2025 – Broad & Madison Advisory and Exenai today announced a strategic partnership designed to accelerate the adoption of recruitment automation and AI across the staffing and executive search industry.

The partnership brings together unparalleled expertise and reach from leaders who have helped shape the recruitment technology landscape for more than two decades.

• Brendan Robinson, Founder & CEO of Broad & Madison, spent nearly 15 years at Bullhorn leading global services and customer success.

• Stewart Morgan, Strategic Advisor at Broad & Madison, co-founded Kyloe Partners, one of Bullhorn’s leading global system integrators, and now leads Mixxyl, a DEI-focused analytics platform.

• Richard Harrison and Alexander Lea, Co-Founders of Exenai, previously built and scaled Invenias (acquired by Bullhorn) before launching Exenai to deliver automation, AI, and digital experiences exclusively for Bullhorn customers.
  

Together, the firms will focus on helping recruitment businesses cut through the hype of automation and AI — delivering clear strategies, connected systems, and measurable ROI.

“Recruitment leaders are overwhelmed by constant pitches from new automation and AI providers. What’s missing is a framework that connects strategy, technology, and delivery,” said Brendan Robinson, CEO of Broad & Madison. “By combining Broad & Madison’s strategic advisory with Exenai’s automation-as-a-service model, we give firms both the roadmap and the execution power to scale smarter.”

Exenai extends and complements Bullhorn Automation and Amplify by:

• Designing API integrations across finance, payroll, compliance, and third-party platforms.

• Deploying digital workers (RPA) to handle manual processes where APIs don’t exist.

• Ensuring data is clean, enriched, and consistent, so automation and AI deliver maximum impact.
  

Broad & Madison brings advisory expertise, global network reach, and deep operational insight to help staffing leaders invest wisely and build scalable, tech-enabled businesses.

“Recruitment automation isn’t about replacing people. It’s about giving recruiters better tools so they can focus on clients and candidates,” said Richard Harrison, CEO of Exenai. “This partnership creates a unique bridge between strategy and execution — making automation and AI accessible, practical, and transformative for staffing firms of all sizes.”

This collaboration reflects a shared mission: to empower recruitment leaders to adopt automation and AI with confidence, delivering sustainable growth and future-ready operations.

About Broad & Madison

Broad & Madison is a recruitment advisory firm dedicated to helping leaders build sustainable, high-performing businesses. Founded by industry veterans, Broad & Madison provides strategic guidance across operations, growth, and technology adoption. Learn more at www.broadandmadison.com.

About Exenai

Exenai is a recruitment automation platform and managed service provider, working exclusively with Bullhorn customers. Exenai delivers automation, integrations, digital workers, and AI-driven solutions that extend and complement Bullhorn and Invenias, reducing cost, improving data quality, and modernising recruitment operations. Learn more at www.exenai.com.